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Why is so important to market your business on social media

May 8, 2017

Let's face it, it's 2017 and we all have a pretty good understanding of social media

and how it works,  right? But what if I told you that Twitter has 6 different forms of communication networks or that Facebook is most active on Fridays, do you still think that you're a social media guru?

 

Allow us to illustrate the true importance of social media marketing and the online marketing services we offer to ensure you stay on top of your game. We value the importance of social media so much, we've even written a free downloadable white paper on the topic that includes the contents of this post, benefits of social media, content tips and a social media strategy guide. 

 

What and Why Social Media?


Let's go back to the drawing board. What is marketing? As highlighted by the AMA, Marketing is the activity and process for creating; communicating and delivering offerings that have value to customers.

Now look at social media marketing. Social Media Today argue that the purpose of social media marketing is to build a brand and increase a brand's visibility, through building relationships and communicating with potential customers.

The two seem to go hand-in-hand. But you may still be wondering, why social media? 

''Social networks are one of the fastest growing industries in the world''.

 

Benefits of Social Media Marketing


For some of you, investing in a social media marketing service may have been identified as the missing link connecting you with your consumers. However for the others, who are still contemplating diving into the social marketing end, look no further than the following facts.

  • Social media marketing increases your brand's awareness. 78 % of small businesses use social media to attract new customers. Furthermore 33% of customers have identified social media as how they identify new brands products and services.

  • 63% of consumers who search for businesses online are more likely to use ones with an informative social media presence.

  • Social media marketing has the power to increase customer loyalty. 71% of consumers who received a quick response on social media would recommend the brand to others.

  • Social media marketing helps to validate your brand. A company's social media presence, when done correctly, tells consumers that their brand is active and focused on thriving communication with consumers

Need more help on how to validate your brand? Contact us for a quote. We have subscriptions that start at $99 a month and include branding solutions!

 

 

 

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